Roadmap

Our sober goal is to change the way websites are optimized. Here are the more granular steps towards The analytics of our dreams.

Up next

Pages and referrals

Traction for popular landing pages and refering domains.

Slack alerts

Get notifed when the more critical things swing

Webhooks

Make your backend aware of the more important stuff

Later

Variants

Run micro-optimizations on a landing page.

Global dashboard

One view for all your projects.

Geo- groupings

Measure Nordics, Baltics and other location-based groupings.

Visiting stages

See how bouncers, engagers, return visitors, and loyalists convert.

Business performance

Compare yourself to the others on your industry.

Hacker News integration

A special gem we cannot wait to unleash.

Maybe

Desktop app

Native menus, notifications and a and better keyboard support.

Purchase flows

Specialized analytics for the pricing page and its siblings.

Special seasons

See the impact of summer, corona, and other special seasons.

Product and trial optimization

A separate sampling for testers, users, and product versions.

Predictions

For faster and more confident A/B testing and decision making.

Google Analytics import

Sync all Google Analytics data that makes sense.

Mobile apps

Conversion optimization for games and other mobile apps.

Data sync

Get engagement data from S3, Backblaze, or similar.

FAQ

How do you decide on a feature?

The feature must be a natural fit to the product and offer clear value for conversion optimization.

What features are rejected?

We won't implement heatmaps, session recordings, form funnels, surveys, click flows, or custom event funnels because they tend to increase information overload. We want to make optimization easier.

Why is this roadmap public?

This helps us build something people genuinely want.

Do you fear copycats?

Nope. Our competitors’ data models are fundamentally different. If they want to grab something from this roadmap they basically have to start from scratch.

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