During my 20 year career as a startup founder and frontend developer, I've spent an absurd amount of time thinking and talking about user experience, simplicity, and minimalism. It's how I think, code, write, or design stuff. Steve Jobs’ advice: “Focus on the good stuff and get rid of the crappy stuff” is in my blood.

Bad UX makes me feel sick. I end up rage quitting in everyday life when using computers, TV controls, and other electronic devices — even coffee machines make me act like an immature child.

However, my biggest love-hate relationship is with analytics, which is hugely responsible for bad UX in today's websites. Just think about those heavy and slow websites with many tracking scripts and a cookie banner that hides the content:

That's a definite UX killer.

Another issue is the UX of the analytics tools themselves. There's this crazy amount of data that you can look at from too many directions and nobody is there to guide you. The purpose of analytics is to give you insights, but you are experiencing an information overload instead.

We want to fix this entirely.

Our mission is to design a new kind of analytics experience where the initial feeling should be more like .. oh–wow!

First: we'll turn your data into a beautiful, easy-to-read story. You can have a 10-year data history and Volument will neatly show it from start to finish with all the highs and lows.

Second: the story continues with insights that tell you in human language what’s wrong with the website and give you practical tips on what to do next. Because a great story is finished with a call to action.

Third: There area insights for everyone. Developers get to know about performance and the Core Web Vitals. Designers and copywriters begin to understand first impressions and how their content resonates with people. Marketers and managers focus on the results.

Finally: we're sending you insights automatically when something critical happens. This will change the dynamics quite a bit: you can update the site, make A/B tests, and do marketing campaigns at your own, and Volument simply notifies you what works and what's broken.

Essentially, Volument gently nudges you in a direction that helps you build something people genuinely want.

With modern client-side technologies like the Performance API, PerformanceObserver, and the Beacon API, we can finally understand first impressions and UX and measure them more accurate than ever.

Privacy is a modern UX issue so we take that very seriously. We call ourselves privacy-first to separate us from the “privacy-friendly” options. For example, we never guide our users to circumvent ad blockers and always put the end-users choice first. Trust is more important than tracking people without their permission.

We obviously respect GDPR and other similar regulations, but unlike any other analytics in the market, we also respect ePrivacy, making Volument the most privacy-friendly analytics ever built.

This is the way of the unicorn!

Thanks for reading!

— Tero